While we all know the phrase “time is money,” in truth more people consider money to be the more important of the two. That’s according to a new poll released by the American Institute of Certified Public Accountants (AICPA).

According to the poll, 59 percent of Americans say cost and time are equally important when it comes to purchasing decisions, but 30 percent say cost is more important, while only 11 percent say that the time and energy involved is more important than the cost.

Unfortunately the poll results as released did not break out the answers based on the respondents’ financial conditions. It stands to reason that the more money you have, the more likely you are to pay more if it saves you time. If you have a lower income, you may be forced to choose circumstances in which you are inconvenienced time-wise in order to pay less money for a service.

The survey was done by telephone, including 1,018 adults reached by both cell phone and landline phones.

— By Laura Mack Follow KM Credit Money on Twitter