Many of us think we’re too smart to fall for advertisers’ tricks. We won’t buy something because of a catchy jingle or famous spokesperson. But if you think those obvious tactics are the only things companies use to influence you, you are very much mistaken. And if you think you don’t fall for their tactics, you’re mistaken there, too.
- For example, did you know that you’re more likely to change your buying behavior when you are a “nine-ender”? (As in, nearing a big age milestone, like going from age 39 to 40, which causes people to reflect on their life choices.)
- Did you know you’re more susceptible to an advertiser’s message when you’re in a good mood? (Maybe that’s why Super Bowl ads are so expensive.)
No need to feel bad about this. You are human. Your brain does what other human brains do to make sense of the world. And your brain is usually pretty good at it. That’s why marketers have to work so hard to figure out how to work with your brain instead of against it.