If you’ve never fallen into a stupor binge-watching Jon Taffer make mincemeat out of failing bar owners on the Spike TV (now Paramount Network) show Bar Rescue, you’ve missed out. Taffer’s schtick is sometimes a little over the top, but watching him quickly diagnose the problems of struggling establishments is oddly satisfying. The reasons for failure are immediately apparent to Taffer, while the bar owners can’t seem to see what’s right under their noses. Taffer often thinks they’re BSing themselves instead of doing the work they know they should be doing.
And that’s my clever lead-in to Taffer’s new book, Don’t Bullsh*t Yourself. It’s a Bar Rescue for the rest of us, badgering us to stop believing our own BS when it comes to straightening out what’s not working in our lives. Actually, “badgering” is too strong of a word, because Taffer’s style on paper is less aggressive than on his TV show, without losing the plain talk that cuts through the BS.